When it comes to marketing your company’s product, you have a few choices. You can take it all on yourself, you can hire someone full-time to take on the job, or you can hire a marketing consultant. This last choice is really the only way to go. Yes, this is partly because they’ll bring all the skills, experience, and knowledge necessary to do the job right, but the reasoning goes far beyond that.
One of the biggest reasons to hire a marketing consultant comes down to money, just like everything else in your business. The better your marketing campaign is, the more money you are likely to make from it. And while you may think hiring a marketing consultant is going to take away from that profit, this is untrue.
If you take on the giant task of marketing the business yourself and fail, it can cost your business thousands of dollars. After that, your marketing budget may already be tapped, preventing you from taking the opportunity to find your mistakes and do it again properly a second time.
And that’s not the only way a marketing consultant will save you money. The fees they charge will be much more affordable than hiring someone full-time to do the job in-house.
Imagine that your small business needed its roof repaired. Would you hire a contractor to fix it and then stay on full-time with the company in case it needed future repairs? Of course not. You’d hire the contractor and once the roof was repaired, your business with them would be through. If you need another roofing job done in the future, you may call them back. But there’s no need to pay them in the meantime.
The same is true for an in-house marketer. While hiring a full-time marketer will allow you to hand over marketing jobs and duties to that person when they arise, that won’t be all that often. Once your marketing strategy has been created and executed, there will be very little for your marketer to do. And having them on full-time without a job for them to do is a waste of your money.
A marketing consultant is like the roofer. They’ll come back to assess how certain campaigns are doing, can continue to track them for you, and rethink strategies when needed. But they don’t need to be a part of the staff in order to do any of this. And because there’s no need for them to work in-house for the business, it can save the business owner in many ways.
There’s no one option for business owners when it comes to how they want to market their business. There are many. But most small businesses will benefit from hiring a marketing consultant that can work for them as an independent contractor. The business will benefit from all that skill and knowledge the consultant brings, while saving money at the same time. And most important of all, it lets you focus on the most important thing. Your business.